| Internet Marketing One of the toughest challenges is getting the traffic to your Web site. It's not enough to have a beautiful design, valuable service or unique product. To get results, you'll need an Internet marketing strategy that targets your customers and drives those cusomers to you Web site. Marketing online is complex and changing. At LionMedia, we focus on creating a plan that is effective and affordable. Some of our strategies include: Site Optimization
This is one of the most basic but important steps in marketing your Web site. We use several proven techniques to optimize your site to improve your rank in search engines. If we are designing your site, we will incorporate these techniques as a part of the development process. If you already have a Web site, we will review all aspects of your site and make specific recommendations for optimization. Bid-Per-Click Services
These services allow you to bid on keywords for guaranteed placement on the most highly visited search engines. You have the option of bidding as much or as little as your budget allows (in some cases as little as $.01 per click!). If a potential customer searches on your keyword, your site will be ranked based on the amount of your bid. However, you pay for this listing ONLY when a potential customer clicks on your link. We will make recommendations for appropriate keywords and complete the process of setting up your bidding accounts with these services. Search Engine Submissions
Many search engines, such as AOL and Altavista, still accept free site submissions. Usually, this procees can take 6 months or more and requires repeated attempts to get your listing included. We can assist you with this process, track the progress, and submit your listing as often as needed to get your site recognized.
Paid Search Engine Submissions
These include popular services such as Yahoo and LookSmart that require a one-time fee ($200 and up) to get your site reviewed for inclusion. These services are generally a good value and will list your site, in most cases, within 7 business days. However, the submissin fee does not guarantee placement if your site does not meet their requirements. Our team will review your site to ensure that it meets these requirements and make recommendations for keywords, descriptons and search categories. Once we are confident that your site is ready, we will complete the submission process for you. We guarantee our services and if your site is rejected for any reason, we will reimburse you for all submission fees. Industry-Related Sites
Many industries have professional support organizations that provide an excellent source of advertising and recognition. Many already have a central Web site or portal that welcomes listings from its members or from related businesses. We will research your particular industry and get your site listed with these sites. | 
